Özet:

New product development is a vital and indispensable activity for companies. Firms have to develop new products regardless of the policy and strategies they follow. On the other hand new products could not always be succes-full in the market and convey important risks. So it is necessary for business managers to follow scientific research process to eliminate risks in newpro-Gathering and using market information is of great importance for firms in order to meet changing consumer needs, to compete with rivals, to reach new markets and to follow technologic changes. The aims of this research are to emphasize the importance of market information, to the determine the problems in obtaining and using market information and proposing solutions to these problems.

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