Özet:

Technological development coming with twenty- first century has made production simpler and variety of products has been increased. Technology also has caused an intense competition in the market. Therefore, all kind of mean that increases the competition has become very important. One of the most important of them is technology. In order to show the technology being used for superiority in the market we can give Internet as one of the most important invention of our epoch. Internet is important because it has supplied the connection between producer and consumer with less cost and without any broker. This is achieved with the important changes has been made in the three barriers of communication (time, place and speed) by Internet. The increased competitive environment in today's apparel and clothing industry, reasons like the increase in variety of products with rapidly changed fashion trends and the shortening of the product life has made a must for the companies to reach the customers directly and quickly. Internet managements have become an important mean to reach directly to the customers. In this study, it has been mentioned the opportunities provided by Internet like communications, promotion, customer relations and marketing. In addition to, it is tried to find how Turkish Apparel and Clothing Companies benefit from these opportunity.

Anahtar Kelimeler: