Özet:

Sales development, nowadays are activities which frequently ended up with sale and both producers and retailers apply to so that the consumers decide to purchase their products easily and in a short time. In this study, the subjects like the place of sales development in the mixed of marketing and communication, the aims of sales development and the means of sales development are taken up. Besides a survey is made towards instructors and it's tried to measure the effects of sales development efforts on the purchasing attitude of them. In data analysis process, descriptive statistics such as frequencies, percentage distribution, Chi-square test and factor analysis were calculated. Furthermore by using Mann-Whitney U test, it's tried to be determined whether there is a significant difference between sex and sales development efforts or not.

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