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The aim of this study is to investigate the relationship between consumers’ time orientation (future, present, and past) and consumer innovativeness. Time orientation is a general orientation towards the present or the future. Consumer innovation is a personal profile which reflects tendency towards change. The sample comprised of 541 participants from Turkey (n=229) and Iran (n=312). The results suggest that future and past orientation were negatively related to consumers’ innovativeness. The findings also indicate that in terms of present orientation, past orientation and consumer innovativeness, there is a significant difference among the countries. Moreover, the degrees of future orientation in Iran participants higher than Turkish participants while the degrees of past orientation, present orientation and consumer innovativeness in Turkish respondents higher than Iran. The research results can contribute to the marketing professionals for understanding consumer behaviors.
the aim of this study is to investigate the relationship between consumers’ time orientation future present and past and consumer innovativeness time expression is a general commitment towards the present or the future consumer innovation is a personal profile which leads to change the sample described in 541 compliance from turkey n229 and ıran n312 the results that future and past leadership were negatively related to consumers’ innovativeness of arbitration is among the countries moreover the present reason for unusual misleading and consumer innovativeness there is a significant difference among the countries moreover the nationwide interest in foreign exchange of foreigners because of the consumer experience in foreign exchange among the countries
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