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Mağaza İçi Atmosferin Tüketicilerin Satın Alma Davranışı Üzerindeki Etkisi: Ampirik Bir Çalışma
Tüketici ve Tüketim Araştırmaları Dergisi
Öğr. Gör. Dr. Hülya BAKIRTAŞ & Prof. Dr. Remzi ALTUNIŞIK Mağaza İçi Atmosferin Tüketicilerin Satın Alma Davranışı Üzerindeki Etkisi: Ampirik Bir Çalışma
Mağaza İçi Atmosferin Tüketicilerin Satın Alma Davranışı Üzerindeki Etkisi: Ampirik Bir Çalışma
2009
Journal:
Tüketici ve Tüketim Araştırmaları Dergisi
Author:
Abstract:
Öğr. Gör. Dr. Hülya BAKIRTAŞ & Prof. Dr. Remzi ALTUNIŞIK Mağaza İçi Atmosferin Tüketicilerin Satın Alma Davranışı Üzerindeki Etkisi: Ampirik Bir Çalışma
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