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Hazır Giyim Markalarının Fonksiyonel ve Sembolik Özelliklerinin Algılanan Kalite ve Marka Bağlılığı Üzerine Etkileri
Tüketici ve Tüketim Araştırmaları Dergisi
Arş. Gör. Arzu AZİZAĞAOĞLU & Prof. Dr. Remzi ALTUNIŞIK Hazır Giyim Markalarının Fonksiyonel ve Sembolik Özelliklerinin Algılanan Kalite ve Marka Bağlılığı Üzerine Etkileri
Hazır Giyim Markalarının Fonksiyonel ve Sembolik Özelliklerinin Algılanan Kalite ve Marka Bağlılığı Üzerine Etkileri
2011
Journal:
Tüketici ve Tüketim Araştırmaları Dergisi
Author:
Abstract:
Arş. Gör. Arzu AZİZAĞAOĞLU & Prof. Dr. Remzi ALTUNIŞIK Hazır Giyim Markalarının Fonksiyonel ve Sembolik Özelliklerinin Algılanan Kalite ve Marka Bağlılığı Üzerine Etkileri
Keywords:
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