Tourism is one of the important rapidly growing employment fields in the recent decades. This sector provides an important income for a lot of countries. Both developing and developed countries try to attract tourists’ attentions by advertisement campaigns. Not only foreign tourists but also domestic tourists should be educated about tourism. One of the effective ways to increase awareness of a country’s citizens is education. In this sense, tourism topics in social studies textbooks are important. In the current study, the concepts and images of tourism in Turkish social studies textbooks were examined. Document analysis method, which is a kind of qualitative research methods, was utilized. Two different social studies textbooks were investigated. The results indicate that tourism concept has not reached its real potential in social studies textbooks, yet. Key Words: Social studies textbook, tourism concept, image
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