Özet:

Women and woman body is always one of the most preferred scenario component for ads. This phenomenon which is almost as old as history of humanity has diversified by gaining differences in time and it has been developed in direct proportion to not only sexual features, but also diversified position of women in modern society. Today, woman body is represented in various forms in ads. In this study, it analyzed how university students approach to the presentation forms of woman body in ads. Uğur Batı’s “21 Representation Forms of Woman Body” measurement which was categorized by analyzing woman body usage forms of 379 different ads in his work titled as “Woman Body Representations in Advertising as a Rhetorical Component” is used in survey section of this study. In this context, university students’ approaches to woman body in ads and their advertising orientations on the frame of gender precepts and gender differences.  For this study, a face-to-face interview with 40 students from Amasya University, Vocational School of Social Sciences was made and collected data has been interpreted.

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