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  Citation Number 11
 Views 64
 Downloands 28
YEŞİL PAZARLAMA FAALİYETLERİ ÇERÇEVESİNDE KAFKAS ÜNİVERSİTESİ ÖĞRENCİLERİNİN ÇEVREYE DUYARLI ÜRÜNLERİ KULLANMA EĞİLİMLERİNİ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA
2015
Journal:  
Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Author:  
Abstract:

term in Turkey and increasing of sensitivity about green product with originating mass of green marketing is constituted the topic of study. However contain marketing activities in Turkey about covering green consumer’s demand; there are no enough applications as developed countries. Although, it is seemed that interest about green marketing increases with rise of ecological sensitivity. Because of determining this interest whether reflect in behavior of purchasing green product, it is tried to designate if students aimed at environmental attitudes by doing a questionnaire study on students of Kafkas University. The findings in the context that Kafkas University students don’t have enough information about green marketing activities and they live in instability of receiving green products

Keywords:

a research to determine the trends of using environmentally sensitive products of chafkas college students in the framework of green marketing activities
2015
Author:  
Abstract:

term in turkey and productive of sensitivity abut green product with originating mass of marketing green is rich in research but contain marketing in turkey abut covered green consumer’s demand there are no enugh applications as developed countries althugh is apparented that interest abut green marketing difficulties with rise of ecological qualities because of determining this interest is found in behavior of purchasing green product is tried to designate if students students are interested at environmental leaderships by doing aschule study on kafkas university in synchronising in green products in green information that they can live in green information and live in green products and live in green products

Keywords:

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