Globalization has been a significant debate issue in the academic research for the last decades. There is not a consensus on the initiation of globalization. Although there are many aspects of globalization such as economic, social, political and cultural features, this paper focuses mostly on its economic aspect. Globalization broke down commercial borders between countries and destroyed barriers against trade among countries. As a result, business performing in the international arena were forced to change their strategies. Thus, international trade gained a variety of new dimensions. Hence, the aim of this paper is to explore the impact of globalization on world trade by investigating the development of globalization with regards to consumption culture and media imperialism.
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