Abstract:

Development of value chains is viewed as an effective instrument to provide decent work opportunities and protect the interest of producers in rural areas. Rural enterprises have the potential to adopt e-business strategies to meet the standards required for local, regional, or global markets. E-business practices aim to mitigate risks often stemming from power imbalances including information asymmetry across the value chain entities that can influence terms of exchange. This paper focuses on weavers of Rajouli village famous for Gadwal sarees originated in Mahabubnagar district in the state of Andhra Pradesh, India. The study highlights the scope for the rural enterprises to adopt e-Business strategies and exploring opportunities for pro-producer sustainable value chain development for decent work.

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