Özet:

Communicative action theory of Jürgen Habermas indicates reaching an agreement by putting forward rationality in a linguistic communication process. Truth of the proposals, validity of the facts, and truthfulness of communicators are important elements in communicative action theory for rationality of a communication process. Roland Burkart, Austrian public relations academician tends to use conflict management between an organization and publics in a discuss process formulated by Habermas with rational discourses and debates. Burkart brings a consistent perspective for a negotiation process which is between theory and public relations applications in Consensus-Oriented Public Relations Model. The model gives a managerial function worth for public relations communication. The paper introduces Consensus-Oriented Public Relations Model to Turkish academy. As a result, we realize that the model contributes about conflict resolution for organization-public relationships

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