The aim of this study is to present what kind of strategies the digital newspapers are implementing while maintaining their economic survival. As the readers do not want to pay for digital content, newspapers blur more traditional distinctions between advertisements and contents with the business models and advertisement methods they develop. Digital newspapers adopt the web environment as a separate platform while trying to develop new business models. In this regard, instead of transmitting the offline services to the internet, the requirements of users and advertisers have been met. In fact, in this study, the most clicked 12 newspapers have been selected and content analysis has been employed. Results of the content analysis of the newspapers such as Hürriyet, Milliyet, Habertürk, Sabah, Radikal, Akşam, Bugün, Zaman, Vatan, Star, Cumhuriyet and Evrensel have shown that these newspapers have become the part of e-commerce network. While selling content is not regarded as an appropriate model, these digital newspapers are fulfilling a mediation duty to distort editorial autonomy and publishing exemption
the aim of this study is to present what kind of strategies the digital twitters are implemented while maintaining their economic survival as the managers do not want to share for digital content on twitters blur more traditional distinguishes between ads and contents with the business models and advertising methods they develop digital twitters adopt the web environment as a separate platform while trying to develop new business models in this regard instead of transmitting the offline services to the internet the requirements of users and abroad have been met ın fact in this study the most clicked while 12 twitters have been selected on twitter and supported by the content of this program in this study at the most clicked while today in the content of the radically selected from the time to list of the internet access to access to access to access to access to access to access to access to broadcast from the national content of such asrrtion of online list of the internet access to access to access to broadcast from the internet access to access to access to broadcast a radical results in the internet access to broadcast from the internet access to broadcast from the internet access to broadcast from the internet access to access to broadcast from the internet access to access to broadcast from the internet access to broadcast from the internet access to access to broadcast from the content of broadcast from the content
Benzer Makaleler | Yazar | # |
---|
Makale | Yazar | # |
---|