Özet:

The purpose of this study is to investigate how Ziraat Bank’s corporate anniversaries advertisements are perceived. Since the study is conducted within the frame of corporate advertising, we will primarily discuss on the corporate advertising concept. Then we will give some historical information about Ziraat Bank Institution and discuss about its anniversary advertisings. Lastly, we will present our personal survey which was directed to investigate through face-to-face interviews (50), including semi-structured inquiries, how public may perceive the messages contained into Ziraat Bank’s anniversary corporate advertisements. As a conclusion we understand that Corporate Ziraat Bank advertisements help to get a better perception of the institution by the individuals and accordingly this may contribute to optimise the image and the awareness of Ziraat Bank. Additionaly we noted that these advertisings regarding the Bank search has a very limited effect.

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