Abstract:

In the beginning of the 21st century, the concept of citizenship that was approached in the context of rights and responsibility evolves towards the active citizenship that highlighting the responsibilities of individuals in society. Furthermore, in the parallel with rapid development of the information and communication technologies, media addiction and negative effects of media had been emerged as a result of this phenomenon. The media literacy approach provides critical and conscious consumption of media and gives opportunities to individuals’ create their own media messages. The ultimate purpose of media literacy, that gives autonomy and empowers individuals, is defined as active citizenship. Active citizenship and media literacy are interrelated concepts. The aims of study is to examine the factors that affect active citizenship levels of the students that attended media literacy course in the department of Guidance and Psychological Counselling and make theoretical propositions. Qualitative method and grounded theory have been used in the study. Purposive and theoretical sampling technique has been used. Guidance and Psychological Counselling third grade students’ were selected participant. For the data collection method, individual interviews were used. According to results of study, the social and individual participations of university students are affected by readiness of cognitive and affective levels, social competence, personal opportunities, environment and benefit factors. Keywords: Active citizenship, social and individual participant, media literacy, media literacy education, grounded theory.

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