Özet:

Two main features of contemporary societies are religious emergence in those ones and that they are consumer societies. In this paper, first, the intellectual and cultural background of the emergence of consumer societies has been researched. Second, the social structure of consumer society has been articulated. Finally, the interactions of consumer society with religion and the reasons of religious emergences in contemporary societies although consumer society provides a hedonistic worldview, promises absolute happiness and prestige via brand consumer goods have been elaborated.

Anahtar Kelimeler: