Özet:

This work`s aim is to learn university students`thoughts on the effect of visual warnings on cigarette boxes and to contribute to the regulations in terms of visual communication. In this universal screening pattern, 579 students who studied at Turgut Özal University during the academic year of 2012-2013 constitute this research`s sample. At the end of the research it was found out that female students found visual warning messages on cigarette boxes more effective than male students. Furthermore, these most effected students were in the group that "has given up smoking". According to research results; it is believed that visual and oral warning messages on cigarette boxes are effective on university students and continuation of this implementation will be useful. In order to increase this implementation`s effectiveness of visuals and oral warning messages on cigarette boxes; it was suggested that those warnings should be changed periodically with more energizer, more deterrent and more realistic ones by paying attention to youth`s field of interest.

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