Abstract:

The packaging design area focuses on not only protecting the product from outside factors but also communicating with the target audience with proper design language. When it comes to visually communicating with the target audience, illustration is one of the design elements that can preferentially be used in packaging design.  Within the scope of education, the packaging design course projects some of the design problems are solved by illustrative approaches. Illustration can turn into a communication bridge in packaging design projects. In this study, the illustrative solutions of the visual communication design students for the packaging design projects are examined.

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