Özet:

Social marketing differs from traditional marketing applications since it sell ideas, attitudes and behaviors. As a growing global communication resource, the internet is beginning to play an important role in raising public awareness of environmental and social issues. Informative encapsulate descriptions and definitions of major concepts associated with sustainability, thereby encouraging viewers to preserve the natural and economical resources for the future generations and affecting consumption patterns. The aim of this study is to highlight the concept of social marketing campaigns in web design as solutions for changing consumers attitudes. The case of "Sudaki Ayak İzim" Campaign is analyzed to identify the semiotics and graphic design principles that need to be considered for an effective campaign

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