Abstract:

Although, brand is the name given to the product in marketing mix, today has become a concept that represents all the business. Corporations carry their messages to businesses and consumers through brands. Anymore, brands are more meaningful than defining a product in the market. In this atmosphere employees are naturally influenced by brand. Assume that the brand's prestige and reputation of the employees affected in a positive direction. One wonders to what extent was influenced by the employees from the brand issue. This study investigated the effects on employees of the brand.

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