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This study adopting a semiotic analysis aims to identify how personality archetypes have been used in commercials to create brand personalities. With this aim, the study first conceptualizes what these personality archetypes are and then analyses ten most successful global airline companies' commercials to show how each of them integrated these archetypes into their marketing strategies. The article analyses the commercial of one of these companies in detail through a semiotic analysis and then summarizes findings related to the other companies. The article finds out that all the successful aviation company commercials in question have mostly used caregiver and jester archetypes. In addition to this finding the article also provides the reader with data on the usage of all other archetypes in these examples.
this study adopting a semiotic analysis intention to identify how personality archetypes have been used in commercials to create brand personalities with this aim the study first conceptualizes what these personality archetypes are and then messy most successful global airline companies039s to show how each of them integrated these archetypes into their marketing strategies the article resemble the commercial of one of these companies in detail thrugh a semiotic analysis and then arises related to the other companies the article finds ut that all the arabic data offerings in this article is mostly used in the archetypes list of the creative list of this article
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