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Nowadays, the need for innovation, especially the effect of competition is increasing day by day. Companies with products and services not only to survive in this competitive environment, but also within the company as well as to the needs of the ever changing customer needs and superior customer value as its competitors in order to create a different and effective customer relationship management must be aware of the impact of innovation strategies. Organizational structure and culture of innovation in ensuring continuity and continuity is thought to be an effective and important. The aim of this study was to measure the impact on innovation strategies and strategies of customer relationship management is to determine the impact on firm performance. According to research conducted for this purpose the top 500 firms applied to ISO 2009. Data analysis, frequency distribution, mean and standard deviation, structural equation modeling analyzes were conducted. Impact on the result of the analysis determined that the innovation strategies of customer relationship management.
need for innovation especially the effect of competition is changing by day companies with products and services not only to survive in this competitive environment but also in the company as well as the needs of the ever changing customer needs and superior customer value as its competitors in order to create a different and effective customer relationship management must arise of the impact of innovation strategy structure and culture of innovation insuring the most understanding of customer innovation in thught to be an effective and important the aim of this study was to measure the impact innovation management strategies and strategies of customer management strategy to develop in compliance with the decision-of-of-of-of-in-in-in-testing data analysis
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