Abstract:

Facebook is the most popular social media medium and because of this it is a suitable advertisement media. This survey studies advertisement features which are predictor on liking, clicking and sharing of Facebook advertisements. That is why; this survey was conducted on Facebook users. According to findings of the survey; compared to the others, users prefer to click to Facebook advertisements which have more clicking rates, interests of users, different colors, design styles and connections. Moreover, every on delivery advertisement results in purchasing behavior. Users mostly realize purchasing behaviors by clicking a product’s or service’s advertisements including opposite sex, no information about advertiser, attractive icons, calls such as “last chance”, “click and win” etc. Being funny, offering good price, having sexual content and belonging well-known brands are so important for the advertisements in Facebook news stream to be liked by people.

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