Özet:

Changing lifestyle, increased business trips along with intense working life, facts as young people spend a lot of time in educational institutions and more women take roles in business life more than in the past, cause individuals save their personal time. The fact that individuals could not save time for some of their basic needs due to a busy daily life has led to the development of some sectors. One of these sectors is the fast food sector which is serving so many consumers at short time.People spend less time for eating and change their customary eating habits due to fast-food. However, increased number of fast-food enterprises nowadays makes it difficult to make choice among alternatives. In this study, it is aimed at determining the factors (criteria) that students at the Pamukkale University take into account while choosing among fast food. In order to determine the optimal choice among alternatives based on those criteria, the Analytical Hierarchy Process (AHP) is used in the study, which is a simple, understandable and efficient decision making method for complex problems.

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