Abstract:

The spread of imitating products and becoming a major economic problem have made it important to investigate why consumers prefer these products. In this study, the factors related to the intention to buy the product, which is a sign and predictor of the simulation product purchase behavior, were studied using data collected from 411 university students. The study found that the factors considered to be associated with the intention to buy the product of the simulation have found that gender, the "priced is quality" beliefs and the risk avoidance variables have not been influenced by the intention to buy the product of the simulation. On the other hand, the perception of the risk, the subjective standard, the perception of honesty and the experience of previously receiving the product has been shown to have an effect on the intention to buy the product. Students have been given statistics about the reasons why they get imitating products,many of which imitating products they get and where they get these products from.