Abstract:

    The purpose of this study was to investigate the expectations and information channels of  the Y generation while evaluating their potential employers. This study was conducted with 543 Agriculture Faculty students in a state university to be able to understand their expectations of future employers especially in the scope of a special type of business to business firm. The results revealed that the 543 Turkish agriculture students identified the ideal employer as people- oriented (14%), considerate of staff training and education (12.53%), offering opportunities for career development (12.17%) and providing well-developed working conditions( 9.99%). The results also showed that the sources of information for the students of employer branding image were from personal experience of specific firms, such as face-to-face interaction with a representative of the firm at a university career day or references by a university professor.

Keywords: