This article explores the IP protection in a developing country by using a set of factors that may drive IP protection method preferences of firms and the importance they attach to the protection. Empirical analyses are based on the Turkish Community Innovation Survey 2012 data. The analysis focuses on inputs including different types of corporate strategies and cooperation in addition to traditional factors such as market size, R&D activities, knowledge sources and funds. Despite being in early stages of IP system, firms use both formal and informal protection mechanisms under different circumstances. Our results indicate that patents/UM protection behavior of firms is mostly associated with having an innovation strategy and outward-oriented innovation activities. Internal and market-based information sources and innovation strategy have a positive effect on all protection methods. Patent/UM and secrecy are complementary to each other in cooperation with other firms and information centers. Our results also confirm that trademark registration, patent/UM and lead-time advantages are the protection methods that significantly influence product innovation.
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