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SPONSORLUĞUN MARKA DEĞERİ ÜZERİNE ETKİSİ
2015
Journal:  
Yıldız Journal of Art and Design
Author:  
Abstract:

Institutions’ involvement in increasing competition jeopardizes the brands. It is highly important that an institution creates a distinguishable brand and its target market perceives it as a high-qualified one. The brand should have positive reflections upon the minds of the target market. An emotional boundary between the target market and the brand is a vital issue as well. This emotional boundary ensures commitment to the brand

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Yıldız Journal of Art and Design
Details
Yıldız Journal of Art and Design