Abstract:

Popular culture and process of production of popular culture, has a close relationship with social structure’s economic and social indicators. Emergence of postmodernism as a social theory has a strong effect on production of popular culture. Relationship between Postmodernism and popular culture gains its core configuration on icons that are dominant for popular culture texts and on phenomenon of women image. Forms of identity on popular culture texts require a def inition of postmodern identity. This study includes an identity analysis of Madonna, who is a significant representative of postmodern identity. Discussion in this paper, which was carried on the problematic of Madonna as a representative of postmodern feminism or a defender of “produce- consume” policy, intends to determine visibility of postmodern identity at popular culture texts.

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