Product life cycles became shorter as consumers searched constantly for newer and better products. Shortened life cycles have naturally increased the importance of cost management in the development and design stages. This is because the preproduction stages determine the cost structure mainly. Some authorities estimate that as much as %90-%95 of a product’s costs are committed at the design stage. That’s why target costing system is applied on the product at the stage of design and development, thus the cost reduction is obtained at the first stage of product’s life cycle. Target costing system finds new ways to reduce costs while simultaneously product’s functionality and quality. Target costing application in TMMT is a good example for an efficient cost management system
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