Özet:

Child labour means any social, physical, mental and moral exploitation through employment, depriving children of their rights to education and preventing them from living their childhood periods. Child labour is a activity that is often carried out, especially for the purpose of providing cheap labour. Child labour is banned in many countries, and in many countries it has been subjected to certain restrictions. On the other hand, the public spots advertisements prepared by international organizations in recent years are conducting efforts to prevent child labour. In the framework of the study, it was tried to reveal what messages were given in public spots prepared against child labour. For this purpose, five public spots advertisements selected using the sample method from the public spots advertisements prepared against child labour in recent years have been analyzed in an indicative perspective. The public spot ads identified in the framework of the study were studied through the concepts of indicative spots by the U.S. linguist Charles Sanders Peirce. The study has shown that the physical and mental disadvantages of child labour on children are aimed at creating sensitivity to child labour. With the created sensitivity, it has been revealed that people are asked to act more consciously on the prevention of child labour.