Özet:

Daily yacht tours, more affordable marine tourism services which do not require accommodation on the yacht, make it possible to benefit from the beaches that cannot be reached by land roads, and provide basic needs such as food and drink during the day. Such services have demand in Turkey, as well as many prominent yacht destinations. However, these services have not been adequately addressed in service quality literature, which has been widely discussed in many different areas. Furthermore, as a result of the development of marine tourism within a legal framework in Turkey, it has gained importance in recent years, the efforts to improve these services are limited especially in terms of service quality. The aim of this study is to define the service quality dimensions of daily yacht tours, to evaluate the existing service quality and to determine the areas to be developed. The sample of the study has been chosen by judgmental methods to be conducted through daily yacht tours operators and customers who received these services. The data have been collected through semi-structured in-depth interviews. Maxqda computer software has been used in the analysis of the data and reliability and validity of the results have been increased through coding by two authors. Furthermore, the subject has been discussed in depth through field observations of the authors. The results of the research are thought to contribute to the improvement of the quality of service to daily yacht tour service providers and policy makers and to the service quality literature on daily yacht tours.

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