Abstract:

The information that search engines direct a large part of the internet traffic and that the gained media has a huge impact on customers and consumers makes the search engine optimization (SEO) tool visible in digital marketing. Locating in the right location on the search results page gives us confidence and increases the return rate. Making SEO applications within a website is to be able to change the data related to access to the site in a good direction. Therefore, the 9th September University Management Information Systems Department’s website has first received pre-reparation data and analyses have revealed what the defects in question are. Applications were made for the specified topics and the results were shared by repeated measurements after improvements. As a result of the sample changes on the site and the search engine reflection time, the audience obtained from search traffic has increased proportionally, the site load speed has decreased, the immediate output rate has decreased and the number of pages visitors between two periods has increased.