Abstract:

The aim of this study is to study the relationship between individual investors’ investors’ trends in the context of Behavioral Finance with the Five Factor Personality Types. For this purpose, what kind of personality individuals have is determined to show a investor trend. The universe of the research is the individual investors located throughout Turkey. In the research, the method of the cartopus sampling was used and data was obtained with the survey technique. According to the data obtained, the vast majority of investors appear to have external, compliant, responsible, emotional balanced and open to development personality characteristics. These personality characteristics appear to have an impact on the tendency to deceive themselves from investors’ trends, the cognitive tendency, the emotional tendency, the social tendency, the tendency to lack self-control and the tendency to avoid losses. In investors, a high level of trend consistency, a low level of trend is determined as emotional balanced.

Abstract:

The aim of this study is to examine the relationship between individual investors' five-factor personality types and behavioral finance. For this purpose, what kind of investor tendency of individuals with which type of personality has been examined is examined. The universe is situated in Turkey are individual investors. Snowball sampling method was used in the research and data were obtained by survey technique. According to the data obtained, it is seen that most of the investors have personality traits that are extroversion, compatibility, responsible, emotional stable and open for improvement. It is observed that these personality traits have an impact on investor tendencies, self-deception tendency, cognitive tendency, emotional tendency, social tendency, lack of auto control and tendency to avoid loss. The trends in the highest level in the investors and in the lowest level were determined as emotional balanced.

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