Özet:

The importance of international communication has increased in the globalizing world; it has become a complex concept that needs to be understood and analyzed. One of the main concepts that comes to mind in this context is international public relations. It is important to consider international public relations practices within the context of culture and the globalization of culture with the rise of new communication technologies. Recently, Turkish TV series, which have become popular worldwide, have created positive interaction in different countries where they are broadcast. In this regard, it is possible to consider Turkish television series within the framework of international public relations, and to evaluate it as a soft power source that would complement cultural diplomacy activities. Given that Turkey's soft power resources are rather limited, we need to understand that the potential of Turkish television series is valuable. The aim of this study is to see whether Turkish television series can be evaluated within the framework of 'international public relations', 'soft power' and 'popular culture theories'. In-depth interviews were conducted in Chile, the first country where Turkish TV series were broadcast in Latin America; the results of this interview were analyzed within the scope of the theory.

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