Özet:

This study aims for know the role of women sellers jamu gendong in improving social life, the contribution women make seller of jamu gendong against family income, and the impact the role of women seller of jamu gendong social and economic life family. The data collected consist of primary and secondary data by direct observation,  in-depth  interviews  with  selected  informants,  and  documentation.  Analysis  data  using  data analysis qualitative with presenting the data in the form of tables be accompanied interpretation so that is obtained a conclusion. The results showed that the social and economic conditions of low family encourage women working in the public sector. Motivation women worked choose jobs sell jamu gendong is capital a little, do not require education / skill high, andsolicitation friend or previously already there is brother who worked. Donations the lowest income of women seller of jamu gendong against the overall family income ketegori family is amounted to 20% and donations highest revenue is 72.72%. Impact social life the role of of women sellers jamu gendong is a family afford to send child, whereas impact economic life is increasing the family income which can fulfill needs of family life.

Anahtar Kelimeler: