Abstract:

Trailers, which may be almost as long as a movie theater and have a filmic value in itself, have becamo a previewing visual compositions before seeing the movie by audiences in cinema market. This situation is a result of using both moving posters and pres junkets. Today's movie audiences are usually consider of watching instinct which arises from trailers without reading the short notes or critical opinons in pres about movies..Mostly, audience are disappointed with the movies after watching them. In this study, the meaning of trailer concept, their shooting criters, and it‟s relationship with film marketing will be discussed. Trailers are a kind of short metrage films which can both measure the audience expectations and determine the audience following reaction. Theorical approach of this study is formalist film theory and within the frame of this theory mise-en-scene and cinematografic elements will be used for analysing the trailers.

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