Özet:

Sales has become one of the important business functions in today’s modern marketing understanding and in an intense competitive environment. Companies that want to increase their competitiveness in the market develop new and effective sales techniques and strategies. These methods include online sales applications among the techniques that companies have frequently applied in recent years. Online sales techniques are used in many sectors because they are easy to reach the target market, low-cost, no time and space limit, and they offer advantages such as product, price and promotion diversification flexibility. The food and beverage industry, which is growing every day and the competition is rapidly increasing, is also one of the sectors where online sales techniques are widely applied. It is useful to explore the topic in order to develop online sales techniques as in other sectors, and to take advantage of more successful and innovative applications. By moving from this point, the objective of this study is to identify the current situation in the online sales techniques in food and beverage enterprises, identify the problems and find solutions to these problems. For this purpose, a research was carried out on the web content analysis method on online food sites in the countries of the Turkish world.

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