Özet:

Visual elements, one of the basic means of the communication phenomenon, have been used in various forms in almost all societies since the existence of mankind. In today’s modern societies, visual elements are perceived as a more intense and effective means of communication, along with the new possibilities offered by technological developments. In this article, one of the important topics of communication design is to try to explain all aspects of how book cover should be addressed in terms of "ideal design principles". In this context, it was first focused on how the visual elements that can represent the integrity of a book, according to the design principles, can be determined in the idea direction, and then when it was passed to the design phase; the relationships with the visual elements that represent the idea elements, "the characters can establish as a typographic material", were evaluated in terms of the visual perception and communication rules. As a result of the examples studied in successful and unsuccessful aspects, it was understood that the most important factor in book cover designs in terms of graphic design principles is the methods of the "thoughts that can represent the integrity of the book" to be most effectively translated into "visual communication elements". The ability to apply these methods at the highest level is directly dependent on the graphic designer’s ability and experience to use the power of creativity.

Anahtar Kelimeler: