Özet:

TV series sector in Turkey gained momentum in recent years. By the exportation of TV series to more than 50 countries, the sector itself has developed and contributed to the associated sectors as well. However, the team of TV series are often faced with the situation of discontinuing based on many variables such as the scenario, the players' ability and reputation, scene, scenery, costumes, design and the broadcast time. In this respect, generating TV series that airs for many seasons and have high viewing ratings will improve the potential of its exportation in the sector. Therefore, in terms of the promotion of TV series, necessity of the marketing becomes clear. The aim of this study is to reveal the promotion channels and to find out the differences between the types of TV Series preferences according to the socio-demographic characteristics and promotion channels that the targeted viewers are exposed to. The field work was conducted to achieve the goals of the study revealed the most common promotion channels and a significant difference was found between the types of the TV series watched with the gender, age and education level of the viewers. Accordingly, there are some significant differences between viewers' gender, age, education and the promotion channel encountered.

Anahtar Kelimeler: