Özet:

The communication tools enriched with today’s technology, along with the rapid development of the Internet, have made it possible for anyone who is connected to the Internet on the live streaming-oriented social network platforms to produce content, i.e. user-driven content. However, the publishers who can produce content on these platforms can also be viewed by anyone who has an internet connection. The publishers who produce content in their publications, thanks to this content, can get income depending on the number of viewers. Sometimes it can be small, but sometimes it can be very high. In this study, Twitter TV users on Facebook, a social network platform, have been traced by the use of this platform motivations, the Theory of Uses and Doyums. In this context, the donation behavior of users who have previously spent on the platform has been evaluated within the framework of the use motivations and the impact of the use motivations on the donation behavior has been studied. As a result, there are significant differences in satisfaction on users who have previously spent on Twitch TV and users who have not previously spent, while users who have previously spent have found that only socialization satisfaction has a significant impact on donation behavior. The time spent on the platform has also been seen to increase the satisfaction received from the platform.

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