Abstract:

Today, the increasing consumption consciousness has formed a strong competition environment in the tourism sector as in every sector. Destinations, which are an important part of the tourism sector, are aimed at providing differentiation, better service and satisfaction in order to stand up in this competition. Customer satisfaction is possible thanks to the business in the destinations. The restaurants that are ranked first among these play a very important place in providing customer satisfaction. Factors such as the quality and price of the food they eat, the environment where they eat and the people they eat can affect the satisfaction of consumers. Consumers will make a vacation assessment taking into account these factors after eating experience. As a result, the satisfied consumer will make a significant contribution to the continuity of the destination and business by re-visiting its destination and business. In the framework of these topics, this study was prepared to address the relationship between the restaurant experience and the intention to visit again. The purpose of this written study is to determine the relationship between the restaurant experience and the intention to visit a destination again. This written study also forms the universe of the research of domestic and foreign tourists visiting Istanbul. Tourists have been able to take advantage of the simple method of sampling. With this method, some of the popular and tourist enterprises located in Istanbul are preferred to make a sample of 500 tourist research from these enterprises. Of the 500 survey forms distributed, 5 of the 5 survey forms were taken to be evaluated due to the lack of answers to the questions. The survey forms were analyzed in a computer environment with the SPSS 22.0 (Statistical Package for Social Science) program. The study found that the comments of the participants about the restaurant experiences were effective in their thoughts about the food material, the price they paid, the socialization environments, the restaurant atmosphere and the destination. It also appears that people’s restaurant satisfaction affects their intention to return to the destination they visit and their loyalty to that area.

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