Atıf Sayısı
49
Görüntüleme
55
İndirme
16
In consumer culture body has become a consumption object and has been normalized and problematized by cultural, media and medical discourses. “Other” body, which consumers long for, is always much thinner than they actually have regardless of their size. Consumers experience paradoxes between desires of having a “beautiful” body and eating desires which have been intensified through marketing messages and objects. The present study aims to explore the nature of body and eating desires and how they figure out in women’s consumption practices. Findings indicatethat these desires involve a quest for otherness and sociality, produce perceptions of danger and are reinforced because of distance and inaccessibility, as Belk, Ger and Askegaard (2005) suggest.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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