User Guide
Why can I only view 3 results?
You can also view all results when you are connected from the network of member institutions only. For non-member institutions, we are opening a 1-month free trial version if institution officials apply.
So many results that aren't mine?
References in many bibliographies are sometimes referred to as "Surname, I", so the citations of academics whose Surname and initials are the same may occasionally interfere. This problem is often the case with citation indexes all over the world.
How can I see only citations to my article?
After searching the name of your article, you can see the references to the article you selected as soon as you click on the details section.
Institutional References Quartile Statistics FAQ User Guide Contact us
Institutional Application Application for Journals
Türkçe English
  Citation Number 1
 Views 73
 Downloands 27
Menu
Mendeley
Endnote
EFFECTS OF BRAND EQUITY PERCEPTIONS ON THE BRAND EXTENSION
2007
Journal:  
Ege Akademik Bakış Dergisi
Author:  
Abstract:

One of the most significant assets of companies is the brand equity that they possess. Many companies use it in their new products and services. They also carry out activities of brand extension. In this study, effects of brand equity perceptions on brand extensions have been examined. Brand equity perceptions have been examined in four dimensions. These are brand loyalty, perception quality, brand association and brand awareness. According to results, four dimensions that form the brand equity have positive effects on the brand extensions

Keywords:

Citation Owners
Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.
Off-Campus Access
If you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.
Similar Articles
1. Marka Değerinin Marka Genişlemesine Etkisi
2010


  Details
 Download PDF
2. Impact Of Brand Equity On Consumer Purchase Decision: A Case Study Of Mobile Retailer In Hochiminh City, Vietnam
2022


  Details
 Download PDF
3. Endüstriyel Hizmetlerde Marka Değeri: Muhasebe Yazılım Programı Kullanıcıları Üzerinde Bir Uygulama
2015


  Details
 Download PDF
4. WALKING THE TALK IN THE SPORT FOOTWEAR INDUSTRY: A GENERATION Y COHORT ANALYSIS OF CONSUMER-BASED BRAND EQUITY DIMENSIONS AND PURCHASE INTENTION
2016


  Details
 Download PDF
5. Marka Yayılımına İlişkin Tüketici Tutumlarının Oluşumunda Marka Bağlılığı Ve Algılanan Uyumun Etkileri: Performans Risk Algılarının Rolü
2009


  Details
 Download PDF
6. The Influence of Customer-Based Brand Equity on Customer Satisfaction and Brand Loyalty: Evidence from South African Mobile Telecommunications Industry
2019


  Details
 Download PDF
Ege Akademik Bakış Dergisi

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

Metrics
Article : 1.121
Cite : 4.764
2023 Impact : 0.18
Details
Ege Akademik Bakış Dergisi