Abstract:

Consumers’ consciousness to environmental pollution, that had been disregarded in the period following industrialization process but whose effects has been growing especially in the past ten years, is increasing Consumers, with their purchasing power, make companies to realize their responsibilities and tend to some applications that protect the environment. Companies bear to some activities such as “green management”, “environmental marketing”, with an increase at the consciousness level of consumers and thus their bear to the environmentalist products and ascending effect of environmental consciousness over purchasing behavior. In this context, all the consciousness level of consumers will be explicated firstly and then effects of environmental consciousness over purchasing behavior will be evaluated in this study

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