Abstract:

The success of the marketing activities which are one of the most basic components to be used by the hotel managements in outmaneuvering in competition is directly associated with the activity of intermediary companies. The purpose of the survey in this context is to determine the role of the travel agencies as an intermediary in marketing of hotel managements. In collection of the data required for carrying out the purpose of the survey, survey method has been used, and survey that was prepared in this scope have been applied on the marketing managers of 85 hotel managements in Mugla and 212 in Istanbul. As a result of the survey, hotel managers stated that travel agencies have important roles on the marketing of hotel managements. In addition to this, it was revealed by the analyses that opinions of the managers of hotel managements that are active in Mugla are more positive than the opinions of the managers of hotel managements active in Istanbul

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