Abstract:

This study has three aims. Firstly, it is to determine whether travel agents’ serving their products incomplete, wrong and neutral ( how it should be) changes consumers’ level of perceiving ethical problem or not. Second aim is to determine whether consumers’ general attitudes towards the company and their intention to buy the products of the company have changed or not on presentation of incomplete, wrong and neutral products. The last aim of the study is to determine linear relationships among perceived ethical problem, general attitude towards the company and ethical intentions. The study was conducted on the consumers of travel agent by using face to face questionnaire based on scenario analysis. Participants were determined by convenience sampling. It was found in the result of the study that participants had different levels of ethical problem perceptions in different occasions. Similarly, in different occasions, participants’ general attitude to travel agent and intentions to buy services of travel agent differ. Another finding of the study is that a linear relationship has been determined among the perceived ethical problem, general attitude and intention to buy

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