Abstract:

Between the concept of corporate identity and the logo or symbol representing this concept, there is a social, cultural, social and historical relationship system from the past to the present. Based on the relationships between the symbols and signs in the socio-cultural context with the historic past, in the context of contemporary communication and design, the concept of identity "which is the most ideal logo or emblem that can represent at the functional level" can be designed with a type of thought approach, a selection of examples has been tried to explain in a "analytic" manner. In this analytical method, which is discussed in detail in the article; in terms of form and content, the form of thought in the ideological direction of the design; idealized in the strategic sense, all processes that end between the thought beginning and the formal result are presented as the design principles that express "iconic symbols". When the whole of the study is evaluated, it is concluded that the logo or an emblem that will represent the corporate identity expression, which is a concept of the twentieth century, in the language of contemporary design, the present creative approaches must be designed in a set of ways of thinking with more different social contents in terms of new technologies.

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