Özet:

The purpose of this research is to explore the effectiveness of green activities carried out in the hotel, based on the assessments of managers working in different departments of chain hotel companies based on specific personal characteristics. In the first phase, data-discriminating factor analysis was applied to reveal the lower dimensions of green activities. In the second stage, a series of one-way variance analysis was carried out to understand how managers evaluate the success of green activities in the light of their experience in the hospitality sector, the department they are in, the management stage they are in, and the educational history they are in. The results of the analysis showed that managers in higher management stages, with industry experience, graduated in economic and administrative sciences and working in the departments where intensive planning activities are carried out, have a more comprehensive view of the success of the green programs and programs of the hotels. However, in the case of uncertainty, it is believed that managers in different departments, with different educational history and experience, share the same ideas. Managers who use communication channels intensely have been determined to be more optimistic about promoting green activities to guests. The research findings are aimed at contributing to the decision-making processes of the industry professionals and public authorities in the context of how green activities should be structured in order to establish effective communication with guests in the hotel industry and to sales goals.

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