Abstract:

Turkish women have taken a new role as working women in addition to their role as traditional mother, wife and housewife. At the same time, working women are experts on their field in business life by taking part in highest positions in many areas. In addition, working women follow the fashion more closely and they are defined as the carrier group of fashion as they have economic freedom and they are in interaction with the society. In this research, working women's reasons for buying clothes, clothing perceptions, clothing preparations and factors affecting their clothing selections are tried to be determined. The research's materials are consistent of data and sources obtained from 120 voluntary people selected randomly among the working women in Ankara. As result, it was determined that the women in research consider the colors they want to wear, feeling given by the clothes, events to be participated, weather conditions, work amount in the related day, comfort of the clothes, their psychology in the related day and difference from the previous day when they determine what they will wear in the day.

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